Do I charge the same as my competitors for my product or service?
Great question. Comparing yourself to your competitors is a very useful activity. And not just to see how much you should charge.
Every Entrepreneaur wants to be sure what their “point of difference” and “niche”s is. It is very true that people do not buy just the product or service you offer. Buyer ALSO consider who the owner of the business is. Do they seem trustworthy? Do they seem experienced? What else do they offer that might also be useful? Where are they based?
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